Robinsons VIP Store Opening | 28 March 2017 | Dubai Festival City
The Luxe Diary was thrilled to report on the VIP opening of Robinsons this week. As the sun set over the creek in Dubai Festival City, in the company of an elegant crowd of fashionistas and bloggers, The Luxe Diary discovered the a new immersive luxury shopping experience combining fashion, beauty art and culture – a concept unique to Dubai.
Robinsons, the department store founded in Singapore in 1858, really let its love for fashion, art and culture shine through during this special opening event. One of the highlights is the unique “Sultani” exhibition at the luxury rotunda on the first floor, in courtesy of Dr. Reem Tariq El Mutwalli, where visitors were marveled at the selection of 18 traditional gowns worn by prominent UAE female figures. The exhibition will be open to the public at Robinsons until the end of June 2017 for anyone who wants to be amazed by these remarkable masterpieces.
Besides this one of a kind showcasing, Robinsons supports local talent and creatives by launching “THE COLLECTOR” platform, focusing on solely to present the exclusive collections of five local Emirati designers, selected in partnership with the Dubai Design & Fashion Council.
Spread over three levels, across 200,000 sq ft and with 600 brands, this oasis of inspiration is now the largest department store in the region giving home to 90 exclusive fashion and beauty brands, as well as John Lewis home collections (available only at Robinsons) on top of the large variety of carefully selected international and local labels.
Al-Futtaim, one of the most progressive regional business houses headquartered in Dubai, brought the leading fashion department store Robinsons to the GCC and the Middle-East through a joint venture agreement with the Chalhoub Group.
“The culmination of a journey that has brought together three great brands; Robinsons, with its 150 year-long heritage in high-end retail; Chalhoub and its incredible track record in the Middle East’s luxury sector; and Al-Futtaim, with our reputation as a partner and provider of quality products and services that enrich people’s lives – each and every day.” – said Paul Delaoutre, Retail President at Al-Futtaim Retail Group, speaking of the opening.
The store is redefining fashion retail with its unique interior design featuring vertical gardens on all levels created by Patrick Blanc, the globally renowned visionary designer, as well as an array of natural elements from wood to marble. The stunning visual merchandising is giving a completely new look and feel to the store and inspirational experience to its customers. The launch thematic, “URBAN ROMANCE”, celebrates the greenery and freshness of fashion, a new urban-green attitude with a nod to the Singaporean heritage of Robinsons.The evening’s celebrations commenced with Mr. Omar Al Futtaim, the vice chairman of Al-Futtaim, cutting the “green curtain” and unveiling the unique lifestyle concept store.
Robinsons has elevated Dubai’s shopping scene by creating a unique and innovative discovery platform with exclusive brand and services, making it the ultimate fashion destination.
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