All Aboard the ‘Prada Silver Line’ Pop Up at Dubai Mall!

Hop on board the “Prada Silver Line”, Prada’s new fashion pop-up concept that has toured Asia, Europe and United States and is now making a stop in the Dubai Mall.

Inspired by the American Streamliners of the 30’s and the glory days of elegant and luxury travel, the Prada Silver Line will stop at the imaginary railway stop at the Fashion Catwalk to host an innovative pop up complete with a selection of Prada luxury bags and accessories.

The decor is warm and textured with romantic reds in silks and velvet and floral patterns. Life size Prada robots are on hand to assist passengers with luggage, and a ticket kiosk really houses a concierge to guide visitors around the pop-up store and order deliveries of purchases to customers’ homes. The retro vibe is complete with the iconic Prada signature black and white checkered floor.