Middle Eastern designers set to take over Paris in Fashion Forward Dubai showroom’s biggest season yet from 28 September to 2 October 2017.
This September, in Paris, the universal capital of fashion, FFWD will present a carefully curated selection of the best apparel and accessory designers from the Middle East region including Anaya, Amira Haroon, Amine Bandriouch, Asya Krasnaya, By Sadeem, Cheyma, Geodie Handbags, Hessa Falasi, Kage, Rula Galayani, Soltana, Tania George, and Utruj.
“I’m very excited to be a part of FFWD’s Paris Showroom once again. My brand has showcased with FFWD from the beginning, and as a result our exposure to the global fashion industry has grown every season as the international interest in the brands from the Middle East has increased. I look forward to becoming bigger and better with FFWD’s empowerment program EPIC, and meeting more international buyers this season,” said Amira Haroon.
Basma Abu Ghazaleh commented, “I think participating at a Paris showroom during PFW is very important for every designer that wishes to introduce their brand internationally. Buyers, stylists and top influencers travel from across the globe to explore new brands and FFWD’s Showroom in Paris has given local brands an opportunity to showcase their talents during the few most important days of the fashion year.”
“The FFWD showroom in Paris provides the perfect window for international brand visibility, as well as setting up buying appointments with the big regional retailers. I believe that emerging talents from the Middle East need to make a collective effort to resonate on the global scene. The FFWD showroom has come to represent such a collective, becoming instrumental in facilitating business progress as well as cementing the Middle East’s presence in Paris Fashion Week,” said Rula Galayini, accessory designer.
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