My Ex Wardrobe gets a makeover and relaunches as RETOLD

Retold Boutique

My Ex Wardrobe, a renowned pre-loved fashion brand in Dubai, is back on the block as Retold. Previously a highly anticipated pop-up concept known as My Ex Wardrobe, the freshly re-branded Retold will now enjoy a permanent address for loyal shoppers that can’t get enough of the brand. Adding a sustainable edge to fashion, the contemporary boutique boasts an array of formerly owned designer and high street clothes.

Photo Shoot My Ex Wardrobe

Stay on top of regional trends by perusing Retold’s glamorous array of pre-owned fashion clothing and accessories. On its shelves, customers will find everything from popular high-street brands to luxury label treasures such as Diane von Furstenberg, Stella McCartney, Christian Louboutin, Jimmy Choo, and many other lust-worthy design houses.

Retold Boutique Launch Luxe Diary

2017 was a busy year behind the scenes for the business side of Retold, kick started by a new investor joining the team after a very serendipitous meeting on the slopes of Mount Everest!  Founder and CEO decided that with this new lease on life (business!) deserved a sleek new brand name and aesthetic, and upgraded the business model with a substantial brick and mortar retail space.

Visit the space

Joining quirky boutiques and avant-garde outlets on Umm Suqeim Road, Retold will join a neighbourhood tribe of creative concepts. Opening the doors to its 3000 square foot retail space for the first time, customers can bask in the leafy courtyard at its January 2018 grand opening week of fashion and lifestyle activities.

Spanning across two levels, Retold’s founder and CEO – Sian Rowlands – flaunts her interior design skills by personally designing the boutique. By using raw materials and a minimalistic vibe, the huge array of products steals the spotlight at Retold.

Shop from home

Tuning into the growing love for online shopping, Retold’s aisles can be virtually browsed at its glam new website – ShopRETOLD.com. Shoppers will have access to a fabulous range of 10,000+ unique pieces from the comfort of their home. Delivery will be available within the UAE to start, with International Delivery options being launched in the near future.

Feeding Dubai’s passion for fashion, Retold intends to remain conscious of the enormous waste that sadly dominates the fashion industry. It hopes to create ripples in the local fashion market, with a mission to spark intrigue and conversation among fashion enthusiasts. With a vision of making wearable sustainability a practical lifestyle in Dubai – going green is the new black.

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