John Lewis launches in Dubai Exclusively at Robinsons | End of March 2017
Robinsons, a leading department store founded in Singapore in 1858, celebrates its first-ever retail collaboration with iconic British department store John Lewis.
John Lewis, the most trusted and loved department store and mainstay of the British high street since its launch in 1864, will officially launch its homeware and nursery collections for the first time in Dubai at the end of March 2017. The success of John Lewis’ existing international partnerships have enabled the brand to increase both the scale of the space and product assortment, as part of their partnership with Robinsons in the region.
Al-Futtaim, one of the most progressive regional business houses headquartered in Dubai, has brought the leading fashion department store Robinsons to the GCC and the Middle-East region. Set to open its doors in March the Robinsons department store at Al-Futtaim’s Dubai Festival City Mall, will be offering contemporary fashion covering the full spectrum, from accessible to luxury in a relaxing environment where fashion is alive. Guests visiting the Robinsons store for inspiration will soon be treated to a spectacular shopping experience, featuring the best of John Lewis furniture, cookware, textiles, glassware, bed, bath, living, gifting and nursery products.
To celebrate the announcement of John Lewis’ launch in the Middle East, Robinsons The Luxe Diary were treated to a stunning pre-launch event on the 21st February at the Robinsons store in Dubai Festival City Mall for special guests and media. Sampling delicious quintessential British dishes with a twist from Ghaf Kitchen we had the chance to mingle with John Lewis representatives who had flown out from London to mark the momentous occasion.
John Lewis’ home department will spearhead Dubai Festival City Mall’s new flagship Robinsons store which will be the UAE’s largest department store. “We’re proud to partner with John Lewis in this region, working with a trusted brand that has been providing outstanding quality, craftsmanship and curated ranges of
home décor came as a natural fit for us. There is a real synergy between both brands, and we stand for the same values which include providing our customers with an immersive multi-faceted shopping experience,” said Thierry Prevost, Managing Director – Premium Fashion & Department Stores MENA, Al-Futtaim Retail.
The department store will house an extensive and exclusive collection of some of the world’s best-known international ladies, men’s and children’s fashion brands, footwear and accessories, as well as beauty, home, lifestyle, food and beverage brands.