With a next generation store concept HUGO BOSS presents its newly refurbished BOSS Store in Dubai, located in the Mall of the Emirates.
Inspired by the current Pre-Spring 2018 campaign theme ‘Holiday in the fast Lane’, and celebrating the last Formula One race of the season in Abu Dhabi, the reopening event took place with a store reception, where guests from media, personalities, business partners and customers were welcomed and participated in an exclusive conversation between Mercedes-AMG Petronas Motorsport Formula One driver and brand ambassador Valtteri Bottas and Formula One legend David Coulthard.
Followed by an after party at FIVE Palm Jumeirah Dubai, where The Wanton Bishops gave an exclusive live performance and New York based DJ Brendan Fallis kept guests celebrating into the small hours from the DJ stand.
The new store concept conveys a homey feel, welcoming customers to the world of BOSS. Warm and residential materials for wooden cabinets, generous comfortable seating areas, integrated skylights, as well as granite flooring enhance the inviting atmosphere.
The overall effect is elegant yet light, the interplay of color contrasts in combination with clear lines lend the store a modern and refined look. A digital LED mesh wall – prominently placed at the entrance – shows the latest brand-related videos such as campaign videos and fashion shows.
On a total retail space of around 300 square meters, the new BOSS Store features the latest Fall/Winter 2017 and Pre-Spring 2018 BOSS Menswear collections including shoes and accessories.
BOSS Menswear – BOSS Men’s Sportswear – BOSS Men´s Formalwear – Men’s Shoes & Accessories
Address: Mall of the Emirates E11 Sheikh Zayed Rd Dubai | UAE
Phone: +971 4 341 0630
Further information on the company can be found at www.group.hugoboss.com. For the latest news on the collections, visit www.hugoboss.com.
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