FOREO Launches Revolutionary UFO Smart Mask in the Middle East

Swedish beauty giant FOREO celebrated the Middle East launch of its latest innovation, the UFO (Ur Future Obsession) at a dazzling event in Dubai.

FOREO Launches Revolutionary UFO Smart Mask in the Middle East at an exclusive event at the V Hotel Dubai

The launch event gathered the who’s-who of the region at the V Hotel Dubai on Sheikh Zayed Road and immersed them in a piece of intergalactic theatre, to usher in the future of beauty.

The event brought full circle the mysterious Area 51 style campaign and teaser build up that had come before.

Otherworldly hostesses welcomed guests and transported them into a hazy and slightly disorienting holding area where registration was conducted.

A sudden black out and silencing of music pre-empted a dramatic opening of a doorway to an interstellar world.

Guests, including press, influencers, celebrities and brand partners, who had been selected to witness the milestone occasion found themselves captivated by a dreamy alien landscape of beautiful neon creatures, exquisite refreshments and engaging entertainment, all set to the enchanting beats of the Middle East’s Favorite Female DJ, Sabrina Terence.

With the room full and buzzing, attendees were once again plunged into darkness unexpectedly. They were then slowly brought back to light as the various treatment actions of the FOREO UFO were emulated through light and sound, building up to a theatrical operatic performance, purpose created to herald in the product.

So what is the FOREO UFO Smart Mask?

The FOREO UFO is the world’s first smart mask device to offer spa-level facial treatments in just 90 seconds, combining LED light therapy with cryo-therapy, thermo-therapy and T-Sonic pulsations, activated via your smartphone.

Delivering a complete facial treatment, the device evenly distributes the sought-after Korean mask essence across every area of the face, while its various functions allow active ingredients to penetrate more deeply for superior results.

Showcasing the epitome of Korean mask expertise with Swedish beauty technology, the UFO features hyper-infusion technology, combining heating to open pores, T-Sonic™ pulsations to instantly infuse active ingredients more deeply into the skin and cryotherapy to seal the active ingredients and firm the skin.

It includes LED light therapy to offer three photo-facials, including anti-aging (red LED), brightening (green LED) and anti-acne (blue LED).

The device works together with the two daily routine UFO-activated sheet masks (Make My Day and Call It A Night).

These ultra-soft microfibre masks ensure flawless skin from dawn to dusk and each formula pairs with a unique UFO routine designed to give a wakeup call, or to help relax when people are ready to call it a night.

UFO Smart Masks are infused with plant and fruit extracts, concentrated botanical oils and natural flower water. Each mask is paired with a pre-programmed UFO treatment routine to boost their effects.

The UFO should be paired with the FOREO app to get the most out of the device. While the ‘Make My Day’ and ‘Call It a Night’ masks are pre-programmed into the device, the FOREO app syncs with the newly launched Advanced mask collection created to suit all skin types, as well as all future mask treatments.

As with all FOREO products the UFO device has a medical grade silicone body, including a 100% waterproof design and a USB charger. The app is available for iOS and Android.

How to use the FOREO UFO?

● Step 1: Secure the mask to UFO.
● Step 2: Press the button to turn on and activate the Wake Up Call Treatment. Press again to
activate the Call It a Night Treatment.
● Step 3: Enjoy a 90-second treatment as you glide UFO across your face. Treatment phase
changes are indicated by 2 quick pulses.
● Step 4: 3 quick pulses indicate the end of your treatment. Remove and discard the mask. Rinse
UFO with water and pat dry.