Fashion Forward Dubai Presents 10th Season | 26-28 October 2017

Fashion Forward (FFWD) will present its milestone 10th season from October 26 – 28 at Dubai Design District & introduce the new d3 Preview October 24 – 25.

But what else is new for FFWD, the innovative fashion platform for Dubai and the Middle East?

Firstly, with its signature move to the heart of the fashion industry in the region, the Design Quarter (DQ) at d3, FFWD is set to present a new format which combines fashion, retail and entertainment on a larger scale than previous seasons. This ambitious approach, we think, demonstrates FFWD‘s rapid evolution as the single most relevant representation of regional design talent.

With the relocation of the event to a grander stage at the Design Quarter, which has become the central component in the development of d3 and is already home to over 6000 professionals, 400 luxury, design and fashion businesses, the Design Quarter will transform into a celebration of creativity with FFWD‘s stamp of what, and who, is making waves in the region.

For the first time, FFWD is introducing “d3 Preview”, an open house concept for d3 residents to celebrate fashion through individual customized engagement opportunities.

Taking place on October 24th and 25th, this preview is a great opportunity for the public to discover d3 through a fashion lens, while engaging with d3’s fashion houses, showrooms and establishments, in a stylish and festive environment.

Standout runway shows at FFWD and presentations from seasoned designers and new names making their FFWD debut will remain the focal point of the season, with collections showcased to an audience of international and regional buyers, media and industry insiders. Guests can expect to see the region’s best ready-to-wear and couture collections with highlight brand collaborations and stunning productions.

FFWD‘s popular d3 fashion talks also headline the event with speakers sharing thoughts, opinions and inside knowledge. Additionally, social events and after parties dotted around d3’s lounges and restaurants will provide the perfect opportunity to wind down in between the three-day schedule.

This season, visitors and participants may enjoy a selection of new activities including runway shows from homegrown retail boutiques, creative installations, music performances, a fashion cinema and library lounge, as well as beauty and brand activations with FFWD and d3 partners. This season will also see the launch of FFWD‘s Fashion Future, a showcase made up of a curated selection of student and graduate collections from top fashion schools across the globe, highlighting some of the most promising talent of the next generation.

Shopping at FFWD this season, will feature a more extensive array of the region’s accessory talent, as part of the The Garden, the staple FFWD retail experience which will see its revival.