Diptyque Launches Vetyverio Eau de Parfum

diptyque launches new fragrance read more in The Luxe Diary

Diptyque launches Vetyverio Eau de Parfum in the UAE

As we welcome in the month of October, we are pleased to announce the launch of diptyque‘s new fragrance – Vetyverio.

Vetyverio is diptyque‘s second homage to vetiver, once in 2010 with an Eau de Toilette and now with an Eau de Parfum.  Both fragrances present wo distinct perspectives from the same perfumer: Olivier Pescheux. In the Eau de Toilette: two essences (one from Java and the other from Haiti) complement each other in a subtle balancing act. In the Eau de Parfum, used in a very high concentration, Haitian vetiver takes centre stage.

diptyque launches new fragrance read more in The Luxe Diary

When vetiver is used as the main note, it is usually for a men’s fragrance. Its powerful woodiness immediately announces an uncompromising virility. But for the Vetyverio Eau de Parfum, diptyque has taken a radically opposite approach to vetiver bringing subtly floral notes underscored with patchouli and Turkish rose.

Like other diptyque fragrances such as Eau Duelle with Madagascar vanilla, Oud Palao with Laotian oud and Eau Mohéli with ylang-ylang from the Comoros Islands, Vetyverio shines the spotlight on a single raw material, keeping it pure and clear. It is immediately identifiable yet experienced in a unique way that is both familiar and new.

A unique silage magnifies this raw material’s complexity, whether used as a men or women’s fragrance.

For diptyque, creating fragrances is an art and art is a journey. An imaginary journey of the mind and the senses across olfactory landscapes, far from the paths that others take, in search of rare raw materials and unexpected accords. A journey between the past and the future, between tradition and the avant-garde, toward another place where history, new ideas and disruption combine. Diptyque source the vetiver for their scents directly from Haiti in the Carribean as part of a community-assistance project focused on this essence, which is as precious as gold in Haiti, set up with support from Givaudan.

Diptyque will invest in this project over the long term, committing to buying certified organic, ESR* vetiver essence sourced from plots of land in three villages— Massey, Faucault and Bazelais—to use in its Vetyverio *ESR certification: Equitables, Solidaires et Responsables (fair-trade, community-assistance and responsible). According to ESR standards, the fair- trade approach requires buyers to make a long-term commitment to producers in developing countries.

The project will help ensure the longevity of the supply chain of this very special vetiver which is so essential to the island of Haiti. Its roots can grow up to three meters long, extending deep down in the loose earth. They help stablise the island’s volcanic soil, slowing down its erosion. In return, the mineral- rich soil gives this vetiver its aromatic complexity, fiery temperament and delicacy for an irresistibly smoky, sophisticated signature.

The Details.

Vetyverio Eau de Parfum is now available in all diptyque concessions and standalone stores in the UAE.
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