Dior Women’s Spring-Summer 18 Ad Campaign

How much do we love the Dior SS18 ad campaign shot by Patrick Demarchelier?

For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the show in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’?

Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.

Sasha’s work encompasses portraits of women with angular faces and large mesmerizing eyes are very personal to Sasha as they are self-reflective of her emotions.

Her creative process is reminiscent of Niki de Saint Phalle, Maria Grazia Chiuri‘s primary source of inspiration for this collection. The campaigns aesthetics also evoke another source of inspiration – the artistic, playful and femininity of ’60’s style.