A Parisian Launch: Claudie Pierlot X Annick Goutal ‘Petite Cherie’ | Summer 2017
What happens when two of our favourite French brands comes together in a luxe whirlwind? A highly covetable scent dressed by Claudie Pierlot and a Marinière inspired by Annick Goutal‘s ‘Petite Cherie’. Fashion and perfume meet in this whimsical summer-ready collaboration.
We love the matte off-white design of the ‘Petite Cherie’ bottle, adorned with the Claudie Pierlot signature navy grosgrain ribbon and the hint of the summery fuschia Liberty print pattern. This floral, delicate and stylish bottle houses a delightfully whimsical yet characterful summery, peachy and fruity scent.
The Classic Claudie Pierlot Marinière
The limited edition Marinière, reworked with a pink knot on the sleeve and a mischievous « Petite Chérie » printed in black letters across the front, instantly evokes the elegant casual style of the Parisian woman. It is a play on the classic wardrobe staple, with the striking “Petite Cherie” tag, emboldening and strengthening it’s individuality.
A Charity Project – The Chain of Hope
What’s more to love? Through this smart collaboration, both houses have opted to support a charity called Chaîne de l’Espoir which supports eduction efforts in Togo, Benin, Nepal, India, Thailand and Haiti, giving the most vulnerable children the opportunity to go to school or gain access to vocational training.
For each Petite Chérie Marinière and Petite Chérie 100ml limited edition sold, 50% of the profits will be donated towards La Chaine de l’Espoir to support education.
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Retail Prices: Petite Cherie Claudie Pierlot 100ml EDP AED 685
Petite Cherie Hair Mist: AED 255
Launch Date: July 2017
UAE: Paris Gallery, Galeries Lafayette, Bloomingdale’s, Robinsons, Mademoiselle, Harvey Nichols & BHV Le Marais
KSA: L’odore, Rubaiyat