At Chopard LITTLE DIAMONDS serve significant causes!
Chopard, the big-hearted Maison, has always regarded self-giving and generosity as its core values.
“When you’re lucky enough to lead a charmed life, it is only right to help those for whom life is a trial”.
Co-president and artistic director Caroline Scheufele has fully understood that Chopard’s role, as a family Maison passed on from generation to generation, should not be confined to selling the exceptional creations of watches and jewellery.
Its duty also lies in dedicating the family success and corporate influence to serving philanthropic commitments.
Caroline Scheufele shares her care with others and as a result, three special editions of the iconic Happy Hearts bangles are devoted to supporting important causes.
Part of the benefits of these meaningful creations goes towards the three charities Chopard supports, thereby making those who wear it twice as happy.
The first bracelet, a 18ct rose gold-bangle featuring a red heart and a heart with a moving diamond is dedicated to Petra Nemcova’s foundation, All Hands and Hearts – Smart Response, which help rebuilding safe, resilient schools in areas impacted by natural disasters.
The second bracelet, in 18ct rose and white gold with a pink mother-of-pearl heart, supports theNaked Heart Foundation, established by supermodel Natalia Vodianova and aiming to ensure that every child in Russia has a loving family and a safe and stimulating place to play.
Finally, the third bracelet, in 18ct rose and white gold, has a circle featuring a “Educate a Child” charm and a heart with a moving diamond and is helping Education Above All, set up by Her Highness Skeikha Moza bint Nasser.
The foundation’s focus is to sustainably improve human, social and economic conditions worldwide through education.
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